Why You Need to Build a List

Why You Need to Build a List

There are lots of moving parts to building and promoting a business. There are also many ways to approach marketing. Should I head to networking meetings, jump on social media, start blogging, or even streak naked through the centre of my hometown to just get people’s...
What’s a Lead Magnet and Why Do I Need One?

What’s a Lead Magnet and Why Do I Need One?

Simply put a ‘Lead Magnet’ is something you give away, in exchange for someone giving you their email address and signing up to your mailing list. It can take many forms: a written pdf; access to a video or audio; a short course delivered by email; a checklist; or...