We are all aware that Facebook reach for pages is down, but that doesn’t mean it’s now impossible to get any organic reach at all. Sometimes you just have to incentivize people, and running a Facebook giveaway is a great way to do that. The important thing with any giveaway is that you are offering…
Let’s be honest, writing a blog post is a substantial amount of work. Yes, blogging is great for attracting new visitors and building trust in your audience, but you need to make sure every post counts in terms of generating traffic. That’s where today’s video comes in. I walk you through all the steps I…
Sometimes we dream, plan, set goals and then we wait all bright-eyed and bushy-tailed and ready for all the good things coming our way. Did you hear that little scratch of the record then as the music ended? Because maybe things aren’t going as well for you as you hoped they would. Maybe you are…
This two-part strategy for dealing with overwhelm isn’t rocket science by any means but I wanted to share it with you today because lately I have felt a little scattered and going through these two steps this morning has helped me to feel more grounded – and hopefully they will you too. Step 1: Write…
Mailchimp has recently changed its pricing structure and therefore I thought now is the perfect opportunity to examine Convertkit vs Mailchimp; and to dive deep into the real differences between the two platforms. While you can still get an account for free with Mailchimp (up to 2000 subscribers) it does come with additional limitations. For example, you can…
Simply put a ‘Lead Magnet’ is something you give away, in exchange for someone giving you their email address and signing up to your mailing list. It can take many forms: a written pdf; access to a video or audio; a short course delivered by email; a checklist; or anything else that delivers value. The…
While it’s something that we often don’t pay much attention to, security is probably one of the most important aspects of owning a website. You might not have been in the situation yet where you get hacked, but I promise it’s not a good place to be, and therefore the more steps you can take…
If you are struggling to get traction in your business there are always steps you can take to move you forward. Often we want there to be one magical solution that will suddenly propel us to success. We believe there’s a ‘secret’ everyone else knows about that we are missing; or we hope that one…
Sometimes things in our life will just seem ‘off’. Maybe there are events happening which are causing us real struggle. Health, relationship, financial issues – they can all take a toll on us and on our ability to live joyfully. Heck, you only need to ingest what’s going on in the world around us –…
Whether you are going to sell it from your own website or add it to the Kindle store there are a number of benefits of publishing an e-book. If you are writing non-fiction, you don’t need to worry that this will need to be a weighty tome in the style of one of the later…
Ok so before we talk about growing your list it’s important to realise that you need an incentive to encourage people to sign up to your newsletter. This is sometimes referred to as a ‘lead magnet’ and it can be any of the following: a downloadable resource in a pdf format; access to a short…
Whether you are looking to add an additional stream of income to your existing business; or whether you want to start creating passive income from the ground up, affiliate marketing can be a great choice. Affiliate marketing (as is passive income in general) is not some get rich quick scheme. It’s a way to share…
So you have your lovely sparkly new website. You are super proud of it and can’t wait to see your potential audience checking it out. Naturally you want to give it the best start possible in terms of ranking in the search engines so to get you started I have created this list of 8…
Let’s be honest if you have your own business or are self-employed you are probably working way more hours than you should be. Sometimes this is no bad thing, there are times in our lives when we have to put the time in if we want to see the rewards. This might be especially true…
I often get asked this question and it’s one that website and blog owners ask themselves on almost a daily basis around the world. The problem with it is though is that when we ask the question in this way it’s almost as though all the power is ‘out there’ with all those potential visitors to our…