There are lots of moving parts to building and promoting a business. There are also many ways to approach marketing. Should I head to networking meetings, jump on social media, start blogging, or even streak naked through the centre of my hometown to just get people’s attention to come over and buy my damn thing?!…
Mailchimp has recently changed its pricing structure and therefore I thought now is the perfect opportunity to examine Convertkit vs Mailchimp; and to dive deep into the real differences between the two platforms. While you can still get an account for free with Mailchimp (up to 2000 subscribers) it does come with additional limitations. For example, you can…
Simply put a ‘Lead Magnet’ is something you give away, in exchange for someone giving you their email address and signing up to your mailing list. It can take many forms: a written pdf; access to a video or audio; a short course delivered by email; a checklist; or anything else that delivers value. The…
Ok so before we talk about growing your list it’s important to realise that you need an incentive to encourage people to sign up to your newsletter. This is sometimes referred to as a ‘lead magnet’ and it can be any of the following: a downloadable resource in a pdf format; access to a short…