by Alison Wood | Oct 11, 2020 | List Building
There are lots of moving parts to building and promoting a business. There are also many ways to approach marketing. Should I head to networking meetings, jump on social media, start blogging, or even streak naked through the centre of my hometown to just get people’s... 
by Alison Wood | Oct 7, 2020 | List Building
Mailchimp has recently changed its pricing structure and therefore I thought now is the perfect opportunity to examine Convertkit vs Mailchimp; and to dive deep into the real differences between the two platforms. While you can still get an account for... 
by Alison Wood | Oct 5, 2020 | List Building
Simply put a ‘Lead Magnet’ is something you give away, in exchange for someone giving you their email address and signing up to your mailing list. It can take many forms: a written pdf; access to a video or audio; a short course delivered by email; a checklist; or... 
by Alison Wood | Sep 20, 2020 | List Building
Ok so before we talk about growing your list it’s important to realise that you need an incentive to encourage people to sign up to your newsletter. This is sometimes referred to as a ‘lead magnet’ and it can be any of the following: a downloadable resource in a pdf...
