50 Author Blog Post Ideas to Inspire Your Next Article

If you’ve ever sat staring at a blank screen wondering what to post next, you’re not alone. Even the most creative writers can run out of inspiration when it comes to their blogs. That’s why I’ve pulled together this list of author blog post ideas to help you fill your content calendar, attract new readers, and grow your author brand.

Whether you write fiction, non-fiction, or poetry, your blog can be a powerful way to connect with your audience and bring them behind the scenes of your creative life. Let’s dive in.

Why Blogging Still Matters for Authors

Some authors wonder if blogging is still worth the time. After all, isn’t everyone on TikTok or Instagram these days? The truth is, your blog remains one of the few places you completely control. It’s searchable, shareable, and helps build long-term visibility through Google.

When done right, your author blog can:

• Build your email list and loyal readership
• Improve your SEO for your name and book titles
• Provide behind-the-scenes stories that social media can’t
• Establish you as a thought-leader in your genre

So yes, blogging absolutely still matters — and it can be one of the most effective tools for marketing your books organically.

If you’re an author who wants to do more than just blog for the love of it, grab my free guide — 25 Blog-Based Passive Income Ideas — and discover the different ways your blog can start earning alongside your writing.

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50 Author Blog Post Ideas

Use these prompts to spark ideas that match your writing style and genre. You don’t have to use them all — just pick a few that feel natural and expand on them in your own voice.

Behind the Book

1. What inspired your latest book
2. How you chose your title and cover design
3. Your research process and unexpected discoveries
4. Deleted scenes or early drafts that changed everything
5. The playlist or soundtrack that got you through writing

Writing Life

6. A day in your life as an author
7. How you stay motivated when the words don’t flow
8. Your writing rituals or superstitions
9. Lessons you’ve learned from rejection letters
10. How you balance writing with family or work

For Aspiring Writers

11. The best writing advice you’ve ever received
12. Your thoughts on traditional vs. indie publishing
13. How to overcome imposter syndrome as a writer
14. The tools or software you can’t live without
15. How you built your author platform from scratch

Book-Focused Content

16. An excerpt or teaser from your next release
17. The story behind a particular character
18. Hidden easter eggs readers might have missed
19. How your setting became almost a character itself
20. A Q&A post answering common reader questions

Community and Connection

21. Author friends who’ve inspired you
22. Favourite local bookshops or writing groups
23. Reader reviews that made your day
24. Charities or causes connected to your writing
25. Your dream literary event or festival

Personal Reflection

26. Why you started writing in the first place
27. Books that changed your life
28. How journaling helps your creativity
29. What success means to you as an author
30. The biggest risk you’ve ever taken creatively

Marketing and Business

31. Lessons learned from your first book launch
32. How to market your books without burnout
33. The pros and cons of book signings and tours
34. How you use your newsletter to engage readers
35. How blogging fits into your wider author business

Seasonal and Fun

36. Favourite reads of the year
37. Books that pair perfectly with autumn evenings
38. Your Christmas wish list for writers
39. Reading goals for the new year
40. How you celebrate finishing a manuscript

Genre-Specific Posts

41. Tropes you love (or hate) in your genre
42. A discussion of trends you’ve noticed in your field
43. Favourite authors who inspire your style
44. Research rabbit holes you fell into
45. Myths about your genre you’d love to bust

Interactive Ideas

46. A behind-the-scenes video or photo tour of your writing space
47. A poll about which character readers want a sequel from
48. A quiz: “Which of my book characters are you?”
49. Guest post from a fellow author
50. A round-up of your most popular posts so far

Bringing It All Together

The key to blogging consistently as an author isn’t just about having endless ideas — it’s about choosing the ones that serve your readers and your creative goals. Bookmark this list of author blog post ideas and return to it whenever you need a spark of inspiration.

Frequently Asked Questions

What should authors blog about? The best author blogs strike a balance between content that serves readers — think genre discussions, book recommendations, and behind-the-scenes stories — and content that serves aspiring writers, like craft advice, publishing insights, and your own writing journey. The 50 ideas above cover all of these angles, so pick the ones that feel most natural to you and your audience.

How often should authors blog? Consistency matters more than frequency. One well-written, genuinely useful post per month will serve you better than four rushed ones. If you can manage fortnightly that’s great, but don’t sacrifice quality for quantity. Start with what feels sustainable and build from there.

Can authors make money from their blogs? Yes — and more ways than you might think. Beyond selling your own books, an author blog can generate income through affiliate marketing, digital products like writing guides or templates, sponsored content, and even coaching or consulting. The key is treating your blog as a business asset rather than just a creative outlet.

Do author blogs help sell books? They can, particularly when your content attracts the right readers — people who already love your genre and are looking for new authors to follow. A blog that consistently brings in organic traffic from Google is essentially working as a marketing tool around the clock, without you having to actively promote it.

What makes a good author blog post? The best author blog posts are specific rather than general, personal rather than generic, and useful to the reader rather than just interesting to write. A post about “how I wrote my villain” will almost always outperform a post about “writing tips” because it’s specific, searchable, and gives readers something they can’t find everywhere else.

Ready to Monetise Your Blog?

You’ve got the ideas. Now it’s time to learn how to turn them into a profitable blog.

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✔ Digital Products
✔ Email Marketing
✔ Multiple Blog Income Streams

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