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In today’s podcast we look at 14 tips to make your website more user-friendly.
My spotlight in the show today was my FREE downloadable DIY Website Audit. You can find that to download here.
You can find a full transcript of today’s episode further down the page.
Click here for a site that shows you how to find out what your website looks like on mobile or tablet.
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Transcript of the Episode
Welcome to today’s podcast it’s great to have you here. I’m your host, Alison Wood, from NicheLifeSuccess.com. Before we dive into the main event and talk about 14 Tips to Make Your Website More User Friendly, I want to draw your attention to the spotlight today which is on my free DIY website audit. This fits perfectly with today’s show and you can find it at NicheLifeSuccess.com/diy.
Now, did you know that nearly half of all online shoppers will abandon a purchase if the website is too difficult to use? That’s why it’s important to make sure your website is user-friendly. In today’s podcast, I’ll give you tips on how to do just that. And remember, you can head to the show notes if you need to grab the transcript of today’s episode! Just head to NicheLifeSuccess.com/episode27.
Tip 1: Make Your Website Easy to Navigate
Have you ever visited a website that was so confusing and hard to navigate that you immediately left? If so, you’re not alone. A recent study found that 79% of users will search for another site if they can’t find what they’re looking for relatively quickly on the first one. That’s why it’s important to make sure your website is easy to navigate. Here are a few tips:
First, use clear and concise labelling. Your visitors should be able to understand what each page is about just by looking at the title.
Second, use drop-down menus sparingly. Too many options can be overwhelming. Instead, try using breadcrumb navigation (more on that later), which provides users with a clear path back to the home page.
Third, use familiar icons and buttons. Don’t make your visitors guess what will happen when they click on a button – use labels such as “Download” or “Add to Cart.”
Finally, make sure your site works on all devices. More and more people are using their phones and tablets to browse the web, so it’s important to make sure your site, and navigation menu, look good on all screen sizes. By following these tips, you can help ensure that your website is easy to navigate – and that your visitors will stick around.
Tip 2: Use Clear and Concise Language
We all know how frustrating it is to visit a website only to find that the content is either poorly written or crammed full of technical jargon. In order to avoid losing potential customers, it’s important to use clear and concise language on your website.
Write in a way that is easy to understand and make sure to proofread your content for typos and grammatical errors. Use headings and lists to break up long paragraphs and limit the use of CAPITAL LETTERS and exclamation points. By following these simple tips, you can make your website more user friendly and ensure that visitors will want to come back again and again.
Tip 3: Use Simple Design
When it comes to websites, simpler is often better. People surf the web for information, not for a display of our creative genius. If you want people to stay on your site, it’s important to make sure that it’s easy to navigate and that the information they’re looking for is easy to find.
One way to do this is to use a simple design. Stick to a limited colour palette and clean, easy-to-read fonts. Use plenty of white space to break up text and make your page easy on the eyes. Most importantly, give users what they want: clear and concise information that is organised in an intuitive way.
Tip 4: Use Legible Fonts
One thing that can make a website difficult to use is tiny, hard-to-read fonts. When you’re choosing a font for your website, go for something that is legible and easy on the eyes.
Sans serif fonts are generally a good choice for web content, and you’ll want to make sure that the size is large enough that it’s easy to read. If you want to browse fonts and find ones that are free, Google fonts is a great resource. Head to https://fonts.google.com.
Another important factor in font choice is picking a colour that provides enough contrast with the background so that readers can easily see the text. Black text on a white background is usually a good option, but depending on your website’s design, you may need to experiment with different colour combinations. By taking the time to choose legible fonts, you can make your website more user-friendly and ensure that visitors have a positive experience.
Tip 5: Use White Space to Separate Content
Your website is your digital storefront, and first impressions matter. If a potential customer visits your site and is greeted with a cluttered, confusing page, they’re likely to click away and look somewhere else.
One way to avoid this problem is to use white space to separate content. By creating clear boundaries between different sections of your page, you can help visitors orient themselves and find the information they’re looking for more easily.
In addition, using white space can give your website a cleaner, more stylish look that will make it more inviting to potential customers. So, if you’re looking to make your site more user-friendly, don’t be afraid to let some empty space do the work for you.
Tip 6: Use Visuals to Break Up Text
When it comes to making your website more user friendly, one of the best things you can do is use visuals to break up text. People are far more likely to click on a page that has an image or video than one that is just a big block of text. And, even if they don’t click on the image, it can still help them to better understand what the page is about.
Use images, videos, and infographics to break up the text and add visual interest.
Tip 7: Use Bullets and Numbers to Organize
When it comes to website design, there are a lot of different ways to organise your content. One popular method is to use bullets and numbers. This can be a great way to highlight key points or break up longer blocks of text. Additionally, it can help to make your site more user-friendly and easy to navigate.
However, there are a few things to keep in mind when using this approach. First, make sure the bullets and numbers are clearly distinguishable from the rest of the text. Second, use them sparingly. Too many can be distracting and make your site look cluttered.
And finally, be consistent with your formatting so that your site has a professional appearance. When used correctly, bullets and numbers can be a helpful tool for organizing your website content.
Tip 8: Use a Search Function
A search function on your website can be incredibly useful for both you and your visitors. For you, it can help to improve the usability of your site and make it easier for you to find what you’re looking for. For your visitors, it can help them to find the information they need more quickly and easily.
In addition, a search function can also help to improve your site’s SEO by making it easier for search engines to index your content. As a result, taking the time to add a search function to your website can be a great way to improve both its usability and its SEO.
Tip 9: Use Breadcrumbs
If you’ve ever navigated your way around a website, chances are you’ve made use of breadcrumbs. But what exactly are they?
In short, breadcrumbs are a type of navigation that allows users to keep track of their location within a website. They typically take the form of a series of links, each of which represents a different page or level within the site. For example, if you were on a website about plants, the breadcrumb navigation might look something like this: Home > Plants > Trees.
As you can see, breadcrumbs provide a clear and easy way to keep track of your location within a website. Additionally, they can be useful for helping users quickly find their way back to a previous page or level.
It also helps search engines index your site pages more effectively. In short, breadcrumbs are a helpful navigation tool for both users and search engines. So if your website doesn’t have them, now might be the time to consider adding them.
Tip 10: Your About Page Matters
When people visit your website, they want to know who you are and what you’re all about. That’s why your about page is so important. It’s your chance to tell visitors who you are, what you do, and why they should care. Your about page should be thoughtful and well-written, and it should give visitors a true sense of who you are as a person or business.
The about page is an opportunity to show off your brand’s personality and give visitors a sense of who you are and what you’re all about. In addition to sounding friendly and approachable, your about page should also be informative, highlighting your business’s unique selling points. When done right, an about page can be a powerful tool for building trust and converting visitors into customers. So, if you’re not giving your about page the attention it deserves, now is the time to make some changes.
Tip 11: Make Sure Your Contact Information Is Easy to Find
If you’re running a business, one of the most important things you can do is make it easy for potential customers to find your contact information.
Whether they’re looking for your phone number, email address, or social media profile, you want to make sure it’s easy to find and that the information is up-to-date. There’s nothing worse than trying to call a business only to find that the phone number has been disconnected, or trying to email someone only to have the message bounce back.
You should also include your contact details on any promotional materials you produce, such as flyers and brochures. And don’t forget to list them in any online directories or listings you use.
By making your contact information easy to find, you’re increasing the chances that people will be able to reach out to you and do business with you. So if you’re not already doing so, take a few minutes to update your website and make sure your contact information is front and centre. It could make all the difference in growing your business.
Tip 12: Test Your Website Regularly
In today’s digital world, your website is often the first point of contact between you and your customers. That’s why it’s so important to make sure that your site is always up and running smoothly. One way to do this is to test it regularly.
By testing your website, you can ensure that all the links are working, that the pages are loading quickly, and that the overall user experience is positive. Additionally, testing can help to identify any potential security risks or vulnerabilities. By keeping your website up-to-date and well-tested, you can minimize the risk of problems and provide a better experience for your customers.
Tip 13: Get Feedback from Users regularly
In today’s digital world, your website is often the first point of contact between you and your customers. That’s why it’s so important to make sure that your site is always up and running smoothly. One way to do this is to test it regularly. Simply ask people you know – friends, family, or colleagues – to look at your site and tell you what they think.
By testing your website, you can ensure that all the links are working, that the pages are loading quickly, and that the overall user experience is positive. Additionally, testing can help to identify any potential security risks or vulnerabilities. By keeping your website up-to-date and well-tested, you can minimise the risk of problems and provide a better experience for your customers.
Tip 14: Keep Your Website Updated
You might not realise it, but your website is like a living, breathing thing. Just like you need to regularly feed and exercise your body, you also need to regularly update your website.
One of the main reasons why you should update your website regularly is because it helps you to stay relevant. In today’s fast-paced world, things change quickly and what was popular yesterday might be out of style today. By regularly updating your website, you can make sure that your site is always up-to-date and relevant. You can also use updates to show off new products or services, highlight recent achievements, or share news about upcoming events. A blog is another great way to keep a site updated – all those posts are fresh content that Google can come and crawl. The search engines love fresh content!
Another reason to keep your website updated is that it can help you to attract new visitors. When people see that a website hasn’t been updated in a while, they may not bother to visit it again. However, if they see that a site is regularly updated with fresh content, they’ll be more likely to come back. A well-maintained website can also give you a competitive edge over other businesses in your industry. So don’t let your website become outdated – make sure to update it.
Phew, that was a lot of info for you today. Hopefully, you have found a few gems along the way that can help you to grow your business. As I mentioned at the start, if you would like the full list, head to the show notes at NicheLifeSuccess.com/episode27.
I hope you enjoyed the show and I’ll see you next time.